BFA, Milwaukee Institute of Art and Design
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Everyday Carry

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LEILA

A sophisticated bag that looks like a purse for professional use, but converts into a backpack for commuting or active individuals.

 

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Strap can be reconfigured to create a cross-body bag.

USER RESEARCH | Active professionals

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DESIGN CONSIDERATIONS | Market research

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MOOD BOARD | Urban Chic

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DESIGN OBJECTIVE | Convertible and sophisticated

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PROTOTYPING

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FINAL DESIGN

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CONSTRUCTION

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FINAL PRODUCT

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Sustainable materials, industrial chic.

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Designed for the professional on the go.

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